What kids really want this Christmas

christmas village
christmas village

The Simple Dollar shares several pointers on how to make Christmas much more meaningful this year.

First off they note, that the really meaningful Christmas gifts don’t come from MegaMart.

My wife and I take pleasure in creating homemade Christmas gifts, as do many of our friends. But even these are secondary to the time we spend “playing Santa”, driving around making holiday deliveries to the people we know. As we chat on porches or sit in living rooms, sipping hot cocoa and fawning over children, it’s the bonds of friendship that are important — not the gifts.

The post then shares several pointers from the book, Unplugging the Christmas Machine.

Robinson and Staeheli (the book’s authors) argue that children don’t really want clothes and toys and games. The four things they actually want are:

  • A relaxed and loving time with the family. Children need relaxed attention. During the holidays, normal family routines are temporarily set aside for parties, shopping, and special events. It’s important to slow down and spend quality time with your kids.
  • Realistic expectations about gifts. Kids enjoy looking forward to gifts and then having their expectations met. The key is to manage their expectations. By educating them about what “Santa” can afford, and is willing to give, it’s possible to prevent disappointment on Christmas morning.
  • An evenly-paced holiday season. The modern Christmas season starts months before December 25th, when the first store displays go up. Things end with a bang on Christmas day. The authors suggest beginning the season late in the year instead. Get out the Christmas music on December 15th. Pick out a tree on the following weekend. Schedule some low-key family events during Christmas week. Stretch the season to New Years Day.
  • Reliable family traditions. When I talk to my friends about what Christmas was like when we were Children, it’s not the gifts that we remember. We recall the things we did as a family. I remember sleeping next to the tree every Christmas eve, but never being able to catch Santa in the act. I remember seeing the cousins. I remember decorating the trailer house. Your kids will remember the traditions, not the gifts.

That last point is so important: it’s the traditions that make this season special, not the gifts.

I shared with our small group Saturday night that the idea of giving and receiving “material gifts” has become a lot more trivial to me in recent years. Maybe I’m ungrateful and expect everyone else to feel the same way — I dunno. I just feel like a gift card or a last minute gift says nothing about how you might really feel about that person.

Spending an hour over coffee at Starbucks, or a bowl of popcorn seems to say so much more.

What about you? What are you thinking, doing differently this year?

Using kids as buzz marketers

Corporate Babysitter shares a portion of a BBC documentary, “The Search for Cool” that shows “cool kids” as young as six being targeted to market toys and gadgets to their friends – specifically the Nintendo DS.

A few telling quotes:

“The street teams consist of ‘cool kids’.. who will represent the brands in a very vocal way to their friends.”

“Obviously children are the best way to promote something.”

“Schools have let them do assemblies on the products… PowerPoints… anything we can get away with.”

“It’s a feeling of belonging… like an elite community.”

Watch the video. Does this drive anyone else batty? I know folks use bloggers and podcasters this way…. maybe its a double standard, but using six year old kids to market products to their friends leaves a bad taste in my mouth.

HT to Corporate Babysitter.

Toy alternatives

Here’s one for my cousin (and others with children) :-):

Unclutter and Lifehacker both have a number of great ideas for entertaining kids for cheap… without the TV.

For under a buck you can entertain your kids with:
Large cardboard boxes
Rubber band and pencil crazy bot
Paper poppers
Home Depot Kids Workshop
Planting something
and more…

I’d also like to add a whoopee cushion to the list.

Some other ideas for younger kids:
Paint brushes with water
Laundry times
Magazines
Household chores
Computer Time

Read more…

What other cheap alternatives have you found to all those many many many many toys for kids out there?

marketing to kids

Some great thoughts/information from the latest Nick and Josh podcast

When TV was deregulated in 1984 – educational programming was no longer required – and “program length commercials were allowed.”
So shows like Care Bears were created not for educational purposes but to sell Care Bear products.

In 1988 a total of $100 million dollars was spent on advertising towards children.
In 1998 it increased to $2 billion.
In 2007 it jumped to $17 billion.

What should our response be?

Hey there Brooklyn

Hey There Brooklyn

Brad’s posted a number of videos showing off my nephew and niece goofing off on YouTube. It’s amazing to think how the Internet has changed things. I remember back in the day we would have to record something to a video camera and then copy it to a VHS tape and snail mail it to family members, now we just send them link and they can view it on their own computer. Crazy.