marketing to kids

Some great thoughts/information from the latest Nick and Josh podcast

When TV was deregulated in 1984 – educational programming was no longer required – and “program length commercials were allowed.”
So shows like Care Bears were created not for educational purposes but to sell Care Bear products.

In 1988 a total of $100 million dollars was spent on advertising towards children.
In 1998 it increased to $2 billion.
In 2007 it jumped to $17 billion.

What should our response be?