I’ve really been enjoying the U2/South African mashup videos during ESPN’s coverage of the 2010 FIFA World Cup.
The videos feature footage from U2’s Rose Bowl concert last year, mashed up with the Soweto Gospel Choir.
Billboard.com reported earlier this year…
After teaming with ESPN for its coverage of the 2006 FIFA World Cup in Germany, Bono pulled aside ESPN senior director of sports marketing Seth Ader and said, “This is just a warm-up for the one that really matters: South Africa.”
One of my favorites so far has been the Get On Your Boots mashup…
Continue reading U2 and the 2010 FIFA World Cup