robgt2 :: @aaronaiken If I was you I’d create a ‘Where You Are Now’ online brand like the @sbpodcast one
I’m not sure what all Rob’s referring to as “our brand” but I’m glad others would consider it worthy of imitating. I hope it continues to be a great brand “people can follow as we follow Jesus” and share his story with others.
Thanks Rob. Your tweet made me proud.
Amount spent each year in Europe and the United States on pet food: $17 billion
Cost per year to achieve basic health and nutrition for the entire world: $13 billion
Amount spent on perfumes each year: $12 billion
Clean water for all the world: $9 billion
Amount spent on cosmetics in the US: $8 billion
Basic education for the world’s children: $6 billion
Total amount the US spends on Christmas each year: $450 billion (or 16 years worth of food, water, and education for the world)
Initial cost of the US Government bailout of failing financial institutions: $700 billion (or 25 years worth of food, water, and education for the world)
Coming to grips with the alarming disconnects of our consumerist society: Priceless
Marketing guru Seth Godin gave an interview to StreamingFaith.com. They naturally talked church and social media/marketing ::
Faith matters. A lot. Religion often gets in the way of faith. Religion, the scolding, rules-based part of religion, the part used as a lever in life or politics to insist that people follow a certain person or a certain idea… that’s not spreading so fast online.
But faith, faith is the salve we’ve always wanted and still want. Barack Obama offers a lot of people a different kind of faith, and we can see how it resonates. People want to believe, they want to be surrounded by people who believe and they want to feel good about it. What an opportunity.
(HT @stewartcutler – btw you can hear @stewartcutler and @headphonaught chat about advent on this week’s @sbpodcast)
A while back I was an extra for a new DCCCD TV commercial.
Colleen just posted several of the new commercials on YouTube for your viewing enjoyment.
Here’s the one with me in it (twice).
See if you can spot me.
Related ::
DCCCD
DCCCD on YouTube
Photo from the shooting
Corporate Babysitter shares a portion of a BBC documentary, “The Search for Cool” that shows “cool kids” as young as six being targeted to market toys and gadgets to their friends – specifically the Nintendo DS.
A few telling quotes:
“The street teams consist of ‘cool kids’.. who will represent the brands in a very vocal way to their friends.”
“Obviously children are the best way to promote something.”
“Schools have let them do assemblies on the products… PowerPoints… anything we can get away with.”
“It’s a feeling of belonging… like an elite community.”
Watch the video. Does this drive anyone else batty? I know folks use bloggers and podcasters this way…. maybe its a double standard, but using six year old kids to market products to their friends leaves a bad taste in my mouth.
HT to Corporate Babysitter.
Some great thoughts/information from the latest Nick and Josh podcast…
When TV was deregulated in 1984 – educational programming was no longer required – and “program length commercials were allowed.”
So shows like Care Bears were created not for educational purposes but to sell Care Bear products.
In 1988 a total of $100 million dollars was spent on advertising towards children.
In 1998 it increased to $2 billion.
In 2007 it jumped to $17 billion.
What should our response be?