Hard to believe

This just in from USA Today:

Study: More fast food means added weight

You may want to sit down for this one. According to the article:

People who eat several fast-food meals a week are significantly heavier than those who don’t eat fast food very often, according to a new study released Monday.

Amazing. Simply amazing what science can reveal these days. After all these years I guess this means my kindergarten teacher was right after all.

Make a run for the border

From the DMN and Steve Blow:

An interesting story in today’s business section says Taco Bell is opening restaurants in Mexico. The menu will be the same as here. But because its version of “Mexican food” is so unrecognizable to Mexicans, it’s being promoted there as American fast food.
That’s rich since the chain advertises here with Spanish guitars and thick Mexican accents to sell how “authentic” it is.
One nice thing: The company’s slogan will work in both countries — “Make a run for the border.”

Have it your way?

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Photo by Creative Tools

I’m on a bit of a rant here.

After working late tonight, I decided to stop by a local burger joint to grab a value meal for my evening dinner. I asked for a particular burger and I was told, “Sorry, we’re out of those buns.”

I was taken back and asked her to repeat herself.

Sure enough they were out of the buns needed to make my burger.

I asked what what burger I could have then, and she named off a childs burger, a chicken sandwich, a fish sandwich and a specialty sandwhich.

I was still taken back — a burger joint, at 9 p.m. would not serve me a burger.

I asked if they could simply put my burger on a differnet bun. “No, our manager said those are too expensive.”

WHAT!? Too expensive? Whatever happened to “Have it your way?!”

Maybe I’m expecting too much, but I think if your out of buns for your trademark burger, you should allow a substitute – not complain that another bun is too expensive.

So with my new understanding of what “Have it your way” really meant, I drove down the street and grabbed a What-a-Burger Tripple Meat-Tripple Cheese (Tripple Bypass) Value Meal – and I had it What-A-Sized.

Oh my, a cheeseburger never tasted so good. Well maybe, but after my huge dissapointment from earlier, anything probably would have tasted just as good. When I came home, I went to the companies website to file a complaint.

And what did I find, but the company does not accept e-mails and has no forms for feedback on their website.

Instead, I get three options for contacting them.

Search our Web site:
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Franchising Opportunities
Nutritional Information
Special Dietary Needs or Allergen Information
Programs for Kids
Public Policies
BK/McLamore Foundation
Donations/Charitable Contributions
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BURGER KING® Toys

Contact your local BURGER KING® restaurant:
For contact information, please use our Restaurant Locator.

Contact the Burger King Corporate Office:
5505 Blue Lagoon Drive, Miami FL 33126
Corporate Headquarters (305) 378-3000
Marketing/Advertising (305) 378-7200
Donations/Charitable Contributions (305) 378-7096
Consumer Relations (305) 378-3535
(Monday-Friday 9 a.m.-5 p.m. ET)

Communication with Burger King Corporation is not accepted via e-mail.
Click here for our corporate policies & more info.

Not only could I not have my burger my way – but I couldn’t contact them my way.

Some one needs to check their slogan and make sure that it’s still company policy.

Advertising “Have it Your Way” is great. I love having it my way.

But instead of getting it my way there – I went to What-A-Burger where I had it “Just my Way.”

Thanks What-A-Burger for standing by your corporate slogan.

And I’m glad to be able to send you my comments my way – by a form on your website or email.