From the DMN and Steve Blow:
An interesting story in today’s business section says Taco Bell is opening restaurants in Mexico. The menu will be the same as here. But because its version of “Mexican food” is so unrecognizable to Mexicans, it’s being promoted there as American fast food.
That’s rich since the chain advertises here with Spanish guitars and thick Mexican accents to sell how “authentic” it is.
One nice thing: The company’s slogan will work in both countries — “Make a run for the border.”
