Month: May 2005

This is great… ‘boards – Screening Room

Darth Vader’s heart of evil is no match for Hollywood executives’.

Every business, church or organization needs to have passion to make it work. Passion is the fire that feeds people and gives them energy to keep going. Here’s a great look at what passion should look like: Reverse-engineering passion: part 1.
Kathy Sierra says there are seven ways to realize passion. And rather than focusing on one or two of them, we should always do things that help our users:
Evangelize
Connect
Learn
Improve
Show Off
Spend Time
Spend Money
Often we want to do the later, but not the rest.
It’s easy to throw money at a project or ministry or organization, but without the rest, there is no passion.
When people leave our meetings or fellowships or use our products,
Do they want to tell everyone else about it?
Do they want to find ways to connect with others who have used the product or tried the church?
Do they go to a website or blog to learn more about us?
Do they try to feel like they’ve improved or know how they can be a better Christian or believer when they leave?
Are they proud to be a member or a part of the group?
Do they want to keep coming back and spending time using the product or spending time with the group?
And a big one for the church –
Do they put their money where their faith is? Or do they believe in the ministry strongly enough to open up their wallets?
Passionate people create more passionate people. Passion breads passion. And that can do nothing but strengthen a cause, a group or a belief.

Creating Passionate Users blogged this week about how Users don’t care if you are the best.
It really had me thinking about ministry and the church and even my own work at The Belton Journal.
According to sociologists, psychologists, and cognitive scientists, people don’t care how great my product or message is – they care about how great it will make them.
It makes sense. Anytime I’ve been in sales, I’ve always been trained and taught, don’t sell the product, sell how the product will benefit the user.
I have a really cool cell-phone in my opinion. A Motorola V551. I love it – now that I have one that works right.
It has bluetooth technology, a still camera, video camera and all sorts of gizmos that I think belong on a cell phone.
Now if I were to show this phone to my mom, she wouldn’t understand.
“Mom this phone has bluetooth, a camera, voice memo record and handsfree! Isn’t that great?!”
She’d look at me like I was an idiot (well maybe not an idiot – she is my mom after all).
She wouldn’t understand.
But maybe if I told her of how all these tools can benefit her, she might be interested.
“Mom, I know you love taking pictures and seeing pictures of your family – this phone lets you carry a camera with you, so you can take a picture where ever you are and then send it to any other cell phone. And if you want to save the picture to print it out later, you can use the bluetooth feature to send the picture, or video, to your computer, so you can print it out or save it to a disk.”
That gives her a lot more reason to make the purchase. She now sees how the phones features will benefit her.
Just because a phone is high tech, doesn’t mean it’s for everyone, but now she has reason to believe, this is the phone for her.
When I share the gospel with someone, its one thing to tell them how great I am because I’m a Christian and its another thing to tell them how great their life (and eternal life) will be if they become a Christian.
Share how being a Christian has benefited you and how it will benefit them as well.