Zephyr Teachout, writes that “Mike Huckabee’s campaign has the most effective online operation of any of the candidates.”
I think there are a lot of things folks can learn from this in any organization – especially in ministry.
I think each of these areas are ones that churches, ministries and other political candidates and organizations can put into play.
Here’s the highlights:
- He has the best use of video in the year that YouTube matteres the most. He is the only candidate consistently–every day–sharing user-created videos on his blog.
- He has done minor blogger outreach since April, to great effect; the twice-a-month phone calls with Huckabee and bloggers (homeschoolers, godbloggers, anyone who wanted to sign up)
- His blog has typos. This is not in itself a good thing, but evidence of a good thing. A website is not a candidate, and it is not a flyer, but most people encounter websites more like they do an individual than they do a flyer–does it excude some authenticity, does it actually attempt to communicate, or does it try to shut down any conversation except “My candidate is the bees knees.”
- His website is not a Stepford Site. It has big buttons that are about making it easy for users, not slick presentation that are about making it impressive for the webteam.
- He encourages independent action. He encourages people to go to Meetup. He encourages the growth of Huck’s Army (a very active independent Huckabee forum).
“All of this has led to massive rise in traffic (now well above Clinton’s and Obama’s, only lower than Ron Paul’s). And like Ron Paul’s supporters’ use of the internet, it is helping him in the polls and in support around the country. Unlike Ron Paul, the “help” may lead to winning key states and the primary.”
In what areas could you improve your ministry website/blog by utilizing some of these tips?
