From Frontburner (the D Magazine blog):
A neighbor friend of mine was approached yesterday at lunch by woman named Lexi who identified herself as a casting agent. She asked if my neighbor wanted to star in an iPhone commercial. It was an odd question, because my neighbor doesn’t own an iPhone. Lexi said she was staying at the Palomar for a few days as she hunted for iPhone users who had a story to tell about their favorite telephonic gadget.
When I told Eric this story, it got us thinking. Next thing you know, eight D employees were deep into a project yesterday that isn’t exactly going to knock our CFO over with its projected ROI, if you know what I mean. Special thanks to web producer Kyle Kearbey, who edited and scored the video.