Tag: marketing

How does your church see you?

Woot! has a very fun and interesting post about how the Consumer Electronics industry sees it’s customers. They took a look at the marketing and mannequins that were used at the recent CES show to highlight what the industry “obviously” thinks about the consumer.

They may not mean to. They probably don’t even realize they’re doing it. But the vendors at CES reveal a lot about how they see their target audience with their choices of booth graphics and display mannequins. Here’s our cod-Freudian interpretation of what the industry really thinks about you, the sucke- uh, the consumer…

It got me thinking – if people are doing this with industry – what about our churches. How do we as a church see the “consumer” or the world around us? What perceptions does it give off to the world around us? Do we need to change that perception?

“A message purporting to be the best news in the world should be doing better than this.” – Brian McLaren

“The greatest message deserves the greatest marketing” – Mark Batterson

The church doesn’t exist for itself; it exists to serve the world

New Susan G Komen advertising

The Susan G Komen Breast Cancer Foundation is launching a new advertising campaign this year for their 25th anniversary.
The foundation will advertise with T-Shirts that say: “If you’re going to stare at my breasts you could at least donate a dollar to save them.”
Funny. Will probably grab a lot of attention.
Reminds me of a certain “treasure chest” T-Shirt. Ha. That’s another story for another time.
Ladies, would you wear the Komen shirt?

Pastoral Director of Design and Marketing

Is it just me, or would a Pastoral Director of Design and Marketing be my dream job. Oh how I would love to work full time doing marketing for the church.

What would that entail? Would marketing the church be simply telling the Gospel 24/7? While I think that’s a big part of it, I think it has more to do with marketing what makes the church a church. Also, it has to do a better job at telling the greatest message ever to people who aren’t going to step inside a church normally.

I think we need to find relevant ways to tell the Gospel to the world. We must be certain we don’t change the message or the Gospel, but sometimes it can be packaged differently.

Take for instance, one of my other passions, the CWF. How is it that a bunch of guys who love wrestling have found a way to package the Gospel with it?

It’s amazing to see how people respond to it — and more importantly to God.

We must find ways to reach every corner of the world with our message and I would love to be on the front lines.

UPDATE: Interesting how things change over the years. I’m pretty sure I wouldn’t want this job anymore — at least not at a church. I’d much rather see churches spending money on caring for the needy around them — rather than spending money on one more staff member.

What about you?