Woot! has a very fun and interesting post about how the Consumer Electronics industry sees it’s customers. They took a look at the marketing and mannequins that were used at the recent CES show to highlight what the industry “obviously” thinks about the consumer.
They may not mean to. They probably don’t even realize they’re doing it. But the vendors at CES reveal a lot about how they see their target audience with their choices of booth graphics and display mannequins. Here’s our cod-Freudian interpretation of what the industry really thinks about you, the sucke- uh, the consumer…
It got me thinking – if people are doing this with industry – what about our churches. How do we as a church see the “consumer” or the world around us? What perceptions does it give off to the world around us? Do we need to change that perception?
“A message purporting to be the best news in the world should be doing better than this.” – Brian McLaren
“The greatest message deserves the greatest marketing” – Mark Batterson
The church doesn’t exist for itself; it exists to serve the world
