Just got an update on when some of the new DCCCD commercials will run…
Television Schedule — This year’s campaign kicks off with new English and Spanish television commercials starting July 14 and running through August 17 on channels 4, 5, 8, 11, 21, 27, 33 and Time Warner Cable. Our target market for television is the 18-to-49 age group, so our commercials will run during a broad range of programming, from early morning and 10 p.m. news and sports (targeted to older adults) to the Comedy Channel and sitcoms targeted to 18-to-34 year olds. Our Spanish language commercials will appear in news, entertainment and sports programming on channels 23, 26, 29 and 39.
New this year — We have purchased a 2008 Olympics package on local NBC affiliate KXAS-TV, Channel 5. We will have a commercial running during the opening ceremonies on Friday night, August 8, and then six spots on the two weekends of the games — three per weekend.
I’m in one of the spots twice – see if you can find me.