is taking over for now on WFAA’s Daybreak.
Brad Hawkins has left Daybreak for “corporate America” and former 5 p.m. anchor, Jeff Brady is taking his slot alongside Cynthia Izaguirre “for the time being.”
Hawkins posted a video blog on WFAA explaining the switch and seemed to really put an emphasis on “this is not permanent.” Sounded like perhaps he’s not too happy with the switch.
Been a crazy 12 months for the Daybreak team. First was the change of bringing in Izaguirre, next was the departure of Justin Farmer, who was replaced by Brad Hawkins, and now Hawkin’s departure. Will be interesting to see what happens next.
It’ll also be interesting to see what kind of reaction this gets – the original announcement about Justin Farmer remains one of the #1 blog posts on my site. Crazy!
UPDATE (11/13/09): Jeff Brady has left WFAA as well. As of March 12, 2009, he left the station to start his own new media/PR consulting company – Brady Media Group.
In a Tweet from June 27, he suggests that folks aren’t interested in “appointment TV” anymore. We don’t rush home to watch the news at 5,6 and 10 anymore. He’s right – probably why I hadn’t noticed he was no longer with the station.
From his site:
My name is Jeff L. Brady. Iâ€™m the CEO of a new media advocacy agency called the Brady Media Group. We are journalists, photographers, creative digital architects and â€“ in the end â€“ professional storytellers. We have not formed an ad agency, production house or a traditional PR firm. We approach commercial marketing from several new directions. All focused on authentic, value-driven media content. All of them focused on the future.
So good luck to Jeff and his new venture! Hopefully he’ll start Tweeting again as he continues on this new journey.