Jeff Brady
Jeff Brady is taking over for Brad Hawkins now on WFAA’s Daybreak.
Brad Hawkins
Brad Hawkins has left Daybreak for “corporate America” and former 5 p.m. anchor, Jeff Brady is taking his slot alongside Cynthia Izaguirre “for the time being.”
Hawkins posted a video blog on WFAA explaining the switch and seemed to really put an emphasis on “this is not permanent.” Sounded like perhaps he’s not too happy with the switch.
Been a crazy 12 months for the Daybreak team. First was the change of bringing in Izaguirre, next was the departure of Justin Farmer, who was replaced by Brad Hawkins, and now Hawkin’s departure. Will be interesting to see what happens next.
It’ll also be interesting to see what kind of reaction this gets – the original announcement about Justin Farmer remains one of the #1 blog posts on my site. Crazy!
UPDATE (11/13/09): Jeff Brady has left WFAA as well. As of March 12, 2009, he left the station to start his own new media/PR consulting company – Brady Media Group.
In a Tweet from June 27, he suggests that folks aren’t interested in “appointment TV” anymore. We don’t rush home to watch the news at 5,6 and 10 anymore. He’s right – probably why I hadn’t noticed he was no longer with the station.
From his site:
My name is Jeff L. Brady. I’m the CEO of a new media advocacy agency called the Brady Media Group. We are journalists, photographers, creative digital architects and – in the end – professional storytellers. We have not formed an ad agency, production house or a traditional PR firm. We approach commercial marketing from several new directions. All focused on authentic, value-driven media content. All of them focused on the future.
So good luck to Jeff and his new venture! Hopefully he’ll start Tweeting again as he continues on this new journey.
I wondered what was going on. Brad was solo for a week or so at the end of the year, then Cynthia was solo and then … Jeff Brady appeared. I know Brad supposedly was on a test drive for the morning show until the end of the year – I find it odd that he would quit at the end of the year. Suggests perhaps WFAA was planning on making a switch anyway. Too bad – I liked Brad. That being said, oddly enough, I think they have finally found the perfect partner for Cynthia in Jeff because they click in a way Cynthia hasn’t clicked with either Justin or Brad. Again, too bad Jeff seems intent on making it temporary.
I wondered what was going on. Brad was solo for a week or so at the end of the year, then Cynthia was solo and then … Jeff Brady appeared. I know Brad supposedly was on a test drive for the morning show until the end of the year – I find it odd that he would quit at the end of the year. Suggests perhaps WFAA was planning on making a switch anyway. Too bad – I liked Brad. That being said, oddly enough, I think they have finally found the perfect partner for Cynthia in Jeff because they click in a way Cynthia hasn’t clicked with either Justin or Brad. Again, too bad Jeff seems intent on making it temporary.
I am very sorry to see Brad go. I thought for the first time in a while the morning show was getting good.
I am very sorry to see Brad go. I thought for the first time in a while the morning show was getting good.
I was always hoping Brad Hawkins would be the permanent assignment on Daybreak. At last it happened, and then it was changed again. I think Brad Hawkins was great every time he was on Daybreak, even as a sub in the past. Nothing against Jeff Brady, but I thought he was the evening news guy. Seems that the early morning shift is not a top-notch assignment. Glad Justin went back to Atlanta. Stop switching around – stick with Brad!