God walks in the room

Just found this quote on a series the BBC is/has doing called The Gospel According To…
After turning down £12.5 million to allow an advertising company to use their song, Where the Streets Have No Name, Bono said, “That’s the one song we can guarantee God will walk through the room as soon as we play it”.
It sounds like U2 did not want to risk God’s arrival at a gig being confused with a product which the song might have been used to advertise.
It’s an interesting series. Check it out.