Mark Cuban has an interesting post on online video viewers.
When the Cuban ran broadcast.com back in 2000 he saw the majority of users using the service between 11 a.m. and 4 p.m. – while many people were at work.
The next peak came in the evenings after dinner.
So he took a look at current trends with audio and video offerings online.
They seem to be holding true.
So folks at ABC and CBS aren’t worried about streaming their videos online. They know you’re not typically going to watch them during the their original airings anyways. They’re not loosing ad revenue. They’re simply gaining viewers during the day who end up going to their website where they can sell additional online ads.
NBC on the other hand has downloadable shows via iTunes and they’re making $1.99 every time you decide to login during the day.
Very interesting to say the least.
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