Tag: church marketing

Walking the walk

Churchmarketingsucks.com has released the results of their latest poll.

According to the site’s readers, walking the walk is the #1 means of church promotion.

That even tops a give away a church recently did with Chipotle.

The poll does underscore our constant refrain that Christians who do what they’re supposed to do are the best marketing ever.

How do we encourage folks at encounter our your church to do that?

Dear friends, do you think you’ll get anywhere in this if you learn all the right words but never do anything? Does merely talking about faith indicate that a person really has it? For instance, you come upon an old friend dressed in rags and half-starved and say, “Good morning, friend! Be clothed in Christ! Be filled with the Holy Spirit!” and walk off without providing so much as a coat or a cup of soup—where does that get you? Isn’t it obvious that God-talk without God-acts is outrageous nonsense? – James 2:14-17

Pastoral Director of Design and Marketing

Is it just me, or would a Pastoral Director of Design and Marketing be my dream job. Oh how I would love to work full time doing marketing for the church.

What would that entail? Would marketing the church be simply telling the Gospel 24/7? While I think that’s a big part of it, I think it has more to do with marketing what makes the church a church. Also, it has to do a better job at telling the greatest message ever to people who aren’t going to step inside a church normally.

I think we need to find relevant ways to tell the Gospel to the world. We must be certain we don’t change the message or the Gospel, but sometimes it can be packaged differently.

Take for instance, one of my other passions, the CWF. How is it that a bunch of guys who love wrestling have found a way to package the Gospel with it?

It’s amazing to see how people respond to it — and more importantly to God.

We must find ways to reach every corner of the world with our message and I would love to be on the front lines.

UPDATE: Interesting how things change over the years. I’m pretty sure I wouldn’t want this job anymore — at least not at a church. I’d much rather see churches spending money on caring for the needy around them — rather than spending money on one more staff member.

What about you?