Retelling the story

There’s an interesting interview on Poynterwith Bill Dedman (MSNBC and Pulitzer prize winner) about his new move to online video work with MSNBC.
I think the most interesting part of this interview with Dedman is the statement that newspapers should not localize the national news.
Instead they should nationalize the local news.
Why do people want to hear the same story they’ve read or seen somewhere else again?
Find a story happening locally and find a way to make it a national story.