Motorola has announced they will take part in Bono’s RED campaign, a campaign designed to encourage corporate participation in fighting AIDS and debt in Africa.
Motorola (NYSE:MOT) today unveils, with the unanimous support of the UK Mobile Industry, (MOTO)RED – the first in a brand new portfolio of mobile handsets created to help eliminate AIDS in Africa.
Launched by co-founders Bono and Bobby Shriver at the World Economic Forum last January, (PRODUCT) RED is designed to deliver a sustainable flow of private sector money to the Global Fund to fight AIDS.
In an unprecedented demonstration of support, mobile operators and retailers from across the UK (BT Mobile, Carphone Warehouse, Fresh, O2, Orange, Tesco Mobile, T-Mobile, Virgin Mobile and Vodafone) have all united behind this initiative.
The first product in Motorola’s new (MOTO)RED portfolio was revealed as the ultra slim, ultra chic red MOTOSLVR.
“RED is a 21st century idea. It’s an amazing thing that these companies are doing – lending their creativity and financial firepower to the Global Fund’s fight against AIDS in Africa, the greatest health crisis in 600 years. I think doing the RED thing, doing good, will turn out to be good business for them,” said Bono, co-creator of RED.
The phone is a cool SLVR phone, which has flash memory and plays MP3’s or ACC files. It’s estimated that $18 of every phone purchase will go towards fighting AIDS in Africa as well as 5% of your monthly phone bill.
How’s do you like that? Humanitarian work while you call your mom.
Unfortunately it looks as if the phone will only be available in the UK – but hopefully a US version will appear soon.
Wow, that is so awesome.