Texas Monthly has a great article on Joel Olsteen. It talks about how his church has grown from an old feed store that his father started, to moving into the former home of the Houston Rockets – The Compaq Center this month. It also talks a lot about the marketing the church does to help spread their message.
“FOR MOST PREACHERS, MONDAY IS A DAY OF REST. FOR JOEL Osteen, the 42-year-old pastor of Houston’s mammoth Lakewood Church and the face of the world’s most popular religious television program, Mondays have become devoted to meeting his public.”