Here is a great post from Tim Porter (from just this past week) on a BIG dose of reality that all of us in the newspaper industry must embrace:
It should be no secret to anyone in the newspaper industry that great change lies ahead. Not many people like to go through the type of change that many are predicting that a newspaper must do to remain relevant and profitable in the future.
Here’s another. We must adapt and change with the culture and quit relying on old methods of providing the news.
Madame Summer Rose looks into the crystal ball. Beads of sweat accumulates above her eyebrow but no one is to distract her by wiping off the sweat for her. She is concentrating so hard for some images to surface that she didn’t realise those sweats. She sees it, she see the future of newspaper. Actually, there is no future for newspaper. It appears that, slowly but surely, one day, newspaper might just be a thing of the past, just like typewritters.
Here’s another piece on the future of newspaper
I have lamented the demise of newspapers for some time. The evidence continues to pour in that the newspaper industry must adapt or die. It will not happen in a year, but I think it will within 5 years.
Visual Editors asks what newspapers of the future may look like.
A glimpse of what could be possible came in the film Minority Report, in a scene where a man reads what looks like a newspaper, but the page changes electronically as he is reading it.
wow. wednesday will be six months.
We’re on a tear here in the office on failed marketing/advertising ideas and I decided to share some of our new avenues that we think will be the next wave of advertising in your homes.
Trash pickup – Everytime the trash is taken out an annoucement will be made, “Your trash pickup is being brought to you by Joe’s Recyling. – ‘We’ll take the good stuff and let you throw out the rest.'”
Mail delivery – “Today’s mail delivery is being brought to you by UPS. – UPS, much faster delivery than the US Postal Service.”
The Doorbell – “This alert is being brought to you by Ace Alarm systems. We’ll always let you know when someone wants in your home.”
Your family photos can be tagged with ads, “These smiles are brought to you by Dr Oakes Orthodonistry.”
Ear plugs can be labled with ads, “Your quiet night’s sleep is brought to you by Mattress Firm.”
Your alarm clock can simply run ads in the morning rather than an actual alarm.
What other ideas do yall have?