More on protests and myspace

Here are some more interesting stories/articles on myspace.com:

From DMN:

Behind the scenes of this week’s student protests, a new age of grassroots politics dawned.
The marches Monday in Dallas – patched together in the span of 15 hours through Web pages, cellphone messages and e-mails – show the role technology will play in the future of political organizing.
“There’s something new going on in this networking technology, and it’s really fantastic,” said Danah Boyd, a doctoral candidate at the University of California at Berkeley and an expert in online social connections.

From Church Marketing Sucks:

MySpace or any other social networking site may be just another tool for churches to use to interact with members and visitors. As with any tool there can be drawbacks and necessary safety precautions, but it still has potential to help churches give power to the people and reach out in a cheap and easy web 2.0 way.

Dirtbags win again

Some of you have been asking about our softball season.
It’s going well… we’re 4-0.
I forgot to give an update on the second game of the season. I was 2-2 for the night, bringing my season stats to 3-5.
I missed the third game and went 2-3 last night, giving me a season record of 5 for 8.
Not bad, I’ve been playing DH since stinking up in right field the first game of the year. I don’t mind that at all. In the past I’ve played 1st base, but Rolly took that spot and I don’t mind chillin on the bench till I’m up to bat.
So anyways, there’s an update. From what I understand, we’re in sole pocession of first place in our division. The city’s website has not been updated yet, but I believe we moved into first place last week and secured that again this week.
Our next game is next Wednesday at 8 p.m.

United Church of Christ commercial


The United Church of Christ has released another commercial. The group has already had one ad rejected from the networks.
This second one gets your attention.
From churchmarketingsucks.com

This time around a traditional American family looks horrified at the non-traditional church goers–single mother, gay couple, Hispanic or Middle-Eastern–and each one is literally ejected. The tagline is “God doesn’t reject people, neither do we.”

Who would you like to reject from your church after seeing the commercial?
The ad is part of a $1.5 million advertising campaign (which has been rejected again by the big four TV networks)

“We’ve forgotten that the No. 1 way people come to faith is by one person inviting another person,” said Ron Buford, the director for the campaign at the United Church of Christ in Cleveland.

Click here to see another video by the church

Fuel from the farm

From today’s WDL

By JONATHAN BLUNDELL Daily Light staff writer
Tuesday, April 4, 2006 11:55 AM CDT

CARL’S CORNER, Texas — At a small truck stop just south of the Ellis County line, music legend Willie Nelson and friends, including Academy Award winner Morgan Freeman, are hoping to change the world, one community at a time.
Carl’s Corner has become a landmark to motorists along Interstate 35 over the years and now Nelson hopes it will become a model for the country’s use of alternative fuels.
Nelson introduced his plans at a press conference and ground breaking Saturday afternoon.
“We’re kicking things off in Texas from here,” Hill County native Nelson said. “I came from around here and I think what we’re doing will be a light at the end of the tunnel for farmers everywhere.”
That light at the end of the tunnel Nelson is hoping for is biodiesel, the process of turning feedstock oil and used cooking oil into working fuel for diesel engines.
The Carl’s Corner truckstop has already begun selling BioWillie fuel to truckers and other interested motorists, but with a partnership between Nelson and Pacific Biodiesel Inc., a new refinery plant will be built on two acres behind the landmark destination, that has a capacity to refine 8,000 gallons of fuel a day, or two million gallons a year.
“The idea is for a community-based facility,” Nelson said. “This is important because we’re starting wars over oil. This will help truckers and small time farmers that we’ve neglected for too long.”
As a part of the partnership, Elgin Cotton Woolmill in Hill County will provide processed cotton seed oil, grow by local farmers, on local farms.
The oil will then be processed into diesel fuel at the refinery.
During off-season months, when cotton is not being grown, the refinery plant will utilize recycled cooking oil for the fuel.
The biodiesel fuel can be used in most late model diesel engines with no changes or modifications to the engine. Older engines may need to change out rubber hosing before using the fuel.
“This all started as a dream 10 years ago in Hawaii,” Pacific BioDiesel president Bob King said. “On Maui we were looking at how to get rid of used cooking oil. On an island that can become a big problem. We found a solution in biodiesel.”
King and his wife Kelly formed Pacific BioDiesel and built their first two plants in Maui. Soon they were asked to build a plant in Japan and have now built plants in Oregon, Nevada, Pennsylvania and Virginia.
“After we ran into Nelson, things really started happening,” King said. “The dream is getting bigger now and we see this as community-based biodiesel production. We make our fuel from the crops grown in the community and refine it in the community and we sell it in the community. That leads to lots of great things such as jobs in the community. And we also isolate variables in the fuel process. It’s real sustainable.”
King said that after 10 years of use he and his company are very comfortable using the fuel.
“Nelson brought us to Texas,” King said. “And now we’re going to use cotton seed oil or used cooking oil to produce two million gallons of fuel for this community. Every community will experiment with what works best in their community. Cotton can’t be grown in all areas, but the local farmers know what grows best and they can rotate their crops to reduce the need for pesticides.”
The plant will be designed for multi-feedstock, so other feed crops can be grown and used as well. The process takes about five days, from the time the feedstock enters the refinery, till the time the biodiesel fuel is ready.
“This is a unique process,” King said. “The local farmer is growing the fuel and once it’s done in the refinery we have ASTM (American Society for Testing and Materials) spec. biodiesel.”
If construction goes as planned, the refinery plant is scheduled to open July 4.
“We’re counting on local farmers to grow the fuel and for local restaurants to ‘supersize’ their fries for recycling their cooking oil,” King said. “And July 4 will be our independence day.”
Brian Lindgren with Elgin Cotton Woolmill said the plant would be a big boost to the local farmer.
“We’ve been in this business for 100 years,” Lindgren said. “We buy cotton seeds from the local farmer to turn into cotton seed oil. And any market we can find for cotton seed oil helps all our farmers.”
Carl Cornelius with Carl’s Corner Truck Stop said initially the idea of biodiesel was scary.
“Nelson called me up and said he wanted to put biodiesel in here,” Cornelius said. “That was kinda scary. But we’ve heard nothing but good comments from all the truckers who use BioWillie. Some say it increases their mileage by a couple miles more per gallon. That can add up to one-fifth better mileage and it’s one-fifth less pollution. Some guys are coming in here saying how great it is with tears in their eyes.”
Another advantage of biodiesel is less wear and tear on the engine because of the high lubrication aspects of the fuel.
The fuel also has a very high flash-point, 300 degrees, so it can be shipped and stored without hazardous material warnings.
Mike Nasi with the Biodiesel Coalition of Texas said biodiesel is a part of the future for Texas.
“We represent a family of the biodiesel industry,” Nasi said. “We have to work with the state legislature, Washington and others on biodiesel. There are lots of areas that need to be cleaned up and biodiesel is part of the solution. Think about using biodiesel in the military or on marine crafts. This is a biodegradable fuel for the open waters and seas. It benefits our national security and reduces our dependence on foreign oil. The industry in Texas is doing very positive things.”
For Nelson, it was his wife who brought him into the biodiesel industry.
“I got into biodiesel accidentally from my wife, Annie,” Nelson said. “Three years ago she wanted to buy a Volkswagen Jetta that runs on biodiesel. The car ran good and clean. So I decided to buy a Mercedes. We took it over and filled it with this ‘vegetable oil.’ We heard later that the Mercedes people almost fainted, but the car still runs wonderfully.”
Nelson said with his personal interest in biodiesel and his work with Farm Aid, he put “two and two together.”
“This will help our farmers get out of the hole they’ve been in,” Nelson said. “Our country’s agriculture has been on the bottom rung of the ladder for some time. We’ve lost over eight million farmers over the last 20 to 30 years and this is a light at the end of the tunnel.”
Nelson said farmers can now produce their own fuel, on their own property, with the community refineries or smaller farm-based refineries.
In Japan, Pacific Biodiesel was contracted to build a refinery plant for a Kentucky Fried Chicken franchise. The plant processes used cooking oil from 60 restaurants and produces enough biodiesel to completely power one KFC restaurant, as well as numerous cars and trucks.
“Biodiesel and ethanol are the future,” Nelson said. “All these things combined will help us reduce our dependence on foreign oil. The president said recently that Americans are addicted to oil. I’ve been addicted to a lot of things, but I didn’t know I was addicted to oil. Now I’m going to get off of it as soon as possible.”
Nelson said he’s also used biodiesel on his tour buses whenever possible.
“We’re running biodiesel 100 percent of the time, whenever we can find it,” Nelson said. “It’s still hard to find it in some areas, but we hope to change that.”
Nelson also hinted that Carl’s Corner would offer E-85 in the future as well. E-85 is an alternative fuel for gasoline-powered vehicles, based on a mixture of gasoline and ethanol.
Currently only 1 percent of American cars run on diesel fuel.
“I’m concerned about the future of America,” Nelson said. “We need to start growing our own fuel and quit being dependent upon foreign oil. It’s going to be a great help financially to the farmers. There’s a much greater bottom line on fuel than there is on food.”
Actor Morgan Freeman was also on hand to share his support for the project.
“Nelson and I met years ago doing a movie in Hawaii,” Freeman said. “And now we find ourselves interested in this same problem. We’re killing ourselves with our use of energy and this is one of the healing agents. I see a great future for biodiesel around the world.”
As a principal partner in the project, Nelson said he was very invested in the refinery plant.
“We’ve invested quite a bit of time and money into this project,” Nelson said. “I thought I had discovered something unusual when I first found out about biodiesel, but it turns out we’re still 10 years behind most other countries of the world. I got involved through Farm Aid and I’m working to get others involved as well. Knowledge is power. We have to increase the supply side, because there is a definite demand side. Fuel prices will continue to increase, but this fuel source should remain constant.”
“If each community can have their own plant, we don’t have to worry about other areas or countries causing our fuel prices to increase,” Nelson’s wife Annie said. “There are no variables to be determined by other countries.”
Nelson and Freeman followed their announcement Saturday with a tour of a similar facility in Durant, Okla., on Sunday.
There are nearly 50 biodiesel refinery plants across the country at this time.

Internet could save newspapers

I’m pretty sure we’ve Michael and I have already had this discussion… but websites may be the savior to newspapers.

Findings of the Newspaper Association of America suggest Web sites are breathing new life into the nation’s newspapers, creating a vehicle for advertising that can keep newspapers profitable. The NAA says one in three Internet users — or 55 million people – visit a newspaper Web site over the course of a month. Unique visitors to such Web sites jumped 21 percent during 2005, and page views increased by 43 percent.
The new figures come from the spring 2006 Newspaper Audience Database released Monday. The database provides advertisers with measurement data that reflects the reach and audience of newspapers. An association official said the data indicates the industry is leveraging the power of Web sites to broaden newspapers’ appeal to today’s audiences. “It is critical that the newspaper media be able to report information on consumers of all ages and across the full portfolio of print and digital products that we distribute every day,” said NAA President and CEO John F. Sturm.
According to the report, eight in 10 adults – or 116 million people – are reading a newspaper over the course of a week, and newspaper Web sites are increasing the total newspaper audience, particularly among younger readers by attracting 14 percent more 25- to 34-year-olds and 9 percent more 18- to 24-year-olds in calendar year 2005.
The 116 million newspaper readers comprise 78 percent of the 149 million who live in the top 50 markets that were analyzed by Scarborough Research.
Meanwhile, data from Nielsen/NetRatings for NAA shows that unique visitors to newspaper Web sites in 2005 represent on average more than one-third of all Internet users over the course of a month.
The NAA report provides yet another look at the changing media market. The Project for Excellence in Journalism recently reported, in its State of the Media, a continued loss of readership at big-city newspapers. That report also said that about 7 of 10 adults (roughly 137 million Americans) were using the Internet in some way in 2005 and that 70 percent at some time go there for news, with one-third of Internet users going online everyday for news.
NAA is a nonprofit organization representing the newspaper industry. Its members account for nearly 90 percent of the daily circulation in the United States and a wide range of nondaily U.S. newspapers. Read the report at www.naa.org