GarrettDimon.com has a great theory about presenting ideas to clients. I think he may be on to something. In his article, One Idea is Better than Three he wrote:
If you present clients with multiple ideas and expect them to choose one, invariably, the end result is muted and diluted as the message of the different ideas gets blended together. This is what happens when you approach the situation with an offering.
Instead of spending time creating 3 differnt comps, ideas, or concepts, take aim at that one that’s great and make it amazing. Blow them out of the water. Leave them speachless. That’s guiding.
It’s really about taking them where you feel and know they need to go. You may be a little off course and that is to be expected. Believe it or not, your clients are looking to you for answers, and they want to help you find those answers. They are looking to you for guidance to the best solution.
While I really haven’t purposely tried this, I know from past experiences that presenting one plan or design to someone and then letting them see why you’re passionate about it tends to get them on board with whatever your idea is.
When people see that you’re passionate about something they tend to want that same fire and passion in their own life.
I can’t recall who said it, but they were right, “Preach always, use words if necessary.”
If people see a passion in our lives about Christ or life or a silly computer game, they will want to be a part of it.
So be passionate and live hard and strong.
Let the grace of God shine throughout your life.
