From the Mike Huckabee campaign today (via email):
As a blogger for Huckabee, the campaign has asked me to share with you some insights into it’s online efforts. My firm managed the redesign of the campaign website www.mikehuckabee.com.
First, the campaign is headed in a postive direction online and in the third quarter you can expect continued, steady growth. That said there is obviously significant room for improvement.
The statistics below are a snapshot of some of the campaigns online activity. Without giving away too much they do indicate growing momentum.
A look at Mike Huckabee’s 2nd Quarter Online Results:
- 35% of 2nd quarter fundraising report came from online contributions
- 378% increase in number of unique online visitors over the first quarter (note: first quarter statistics are for February and March only, this still represents a sharp increase)
- 81.9% of dollars raised online came in last 6 weeks of quarter (post South Carolina debate).
- 42.3% of dollars raised online came in last 14 days of quarter.
- Bloggers for Huckabee list roughly doubled.
- The average contribution for the barber pole campaigns was $48 despite asking for minimum of $15. The barber pole technique and the obvious momentum gained from each successive debate performance resulted in a 404% increase in the number of online contributions.
Looking forward, the key to continued growth is building a vibrant list. The initial indications are good for this quarter. In the first two weeks of July, with the switch to www.mikehuckabee.com the campaign has seen a dramatic increase in traffic.
Later today, I will share with you some of the campaign’s online goals for the third quarter and discuss ways your blog can assist the campaign in reaching them.
