Seems like everyone’s throwing their hat in on the future of newspapers. What do you envision as the future of newspapers? I hope Cuban’s right. I see his future as one the readers will want – or at least I will.
I wrote a couple posts ago that sales should be a core competency and paper and local media outlets should be selling everywhere and anywhere that their customers allow them to. That local media has a local salesforce and thats a huge differentiation that needs to be a focus.
The same applies to local newsgathering. Reporters have recorders for interviews (every one i do these days). Some interviews could easily be expanded to include video. Should the reporters be required to not only write a story, but also edit the audio and even video of an interview ? ABsolutely. I recommend that EVERY reporter or columnist spend a morning with a disc jockey in a radio station. Watch how quickly and easily they edit together audio into a package they turnaround in seconds and put on air. Take a look at how easy it is to use basic video editing equipment.
Once you have packaged the interview or story, a quick fact check, and it should be posted to the net.
