YouTube helps boost old-tube networks

From CNet:

New studies claim that online video is driving viewers away from broadcast television. But at least one network thinks it may have found a way to reverse that trend.
CBS inked a deal with YouTube in October, and since then has uploaded more than 300 clips. Those clips have been viewed 29.2 million times, the companies said in a press release.
But what may be more important to CBS is a related spike in ratings for the broadcast versions of the shows. “Late Show with David Letterman” has added 200,000 new viewers, and “The Late Late Show with Craig Ferguson” has gained 100,000 viewers, since the YouTube postings started.
“Professional content seeds YouTube and allows an open dialogue between established media players and a new set of viewers. We believe this inflection point is the precursor to many exciting developments as we continue to build bridges rather than construct walls,” Quincy Smith, president of CBS Interactive, said in a release.

It’s so much more enjoyable to watch David Letterman and Craig Ferguson on YouTube than trying to navigate around the Comedy Central Website to view Daily Show clips – and I’d usually much rather watch Daily Show Clips.

Cooking show or your favorite eatery?

Should church be a cooking show or a restaurant?
Thomas has a link from a friend of his who writes that church feels too much like a cooking show.
We’re being told how to put all the ingredients in to make a good life but we don’t actually get to experience it and enjoy it with others.
What do you think?
Which do you prefer?

Unique marketing


From Treehugger:

We have written so much about the greening of Chicago recently; its green roofs programs, bicycle plans, etc.
However it is hard to ride a bike if you can’t breathe, and soot isn’t good in the garden.
The American Lung Association of Chicago and Advertising students from Columbia college are once again doing power wash graffiti to get the message out- 17,000 tons of pollution spew out of Chicago’s two old coal fired power plants.
“We’re not painting the sidewalks, we’re selectively cleaning off the dirt, much of which came from these two plants,” Kevin Tynan, Director of Marketing for the American Lung Association of Metropolitan Chicago, said. “The Fisk and Crawford plants are responsible for thousands of asthma attacks, hundreds of ER visits and dozens of premature deaths every year and they need to be cleaned up.”

Read more at: cleanupfiskandcrawford.org or watch a video at: Youtube.
Here’s another great idea for church marketing. Get out and clean off a side of a building or sidewalk and ad your message.
Of course be sure and ask permission from any property owners before you just start cleaning off any filth on their buildings.