{"id":768,"date":"2006-03-11T14:37:00","date_gmt":"2006-03-11T20:37:00","guid":{"rendered":"http:\/\/www.casadeblundell.com\/jonathan\/?p=768"},"modified":"2006-03-11T14:37:00","modified_gmt":"2006-03-11T20:37:00","slug":"marketing-your-story","status":"publish","type":"post","link":"http:\/\/casadeblundell.com\/jonathan\/marketing-your-story\/","title":{"rendered":"Marketing your story"},"content":{"rendered":"<p>Trying to make your product, organization or religion stick?<br \/>\n<a href=\"http:\/\/communicationnation.blogspot.com\/2006\/01\/how-to-write-marketing-story-that.html\">Communication Nation<\/A> has three pointers on how to get people to understand and believe in your story.<br \/>\nI think this is very useful for anyone who tells stories. Whether or not its the church, those in ministry, us in the media, bloggers or anyone.<\/p>\n<blockquote><p>Your story must be:<br \/>\n1. Relevant: People care about things that are relevant to them and their situation. To make a story relevant you need to get inside your audience&#8217;s heads. The more you understand how they see the world and what they care about, the more relevant your story will become.<br \/>\n2. Unique: The benefits you describe need to be unique to you and available nowhere else. If your benefits aren&#8217;t unique, you will become commoditized, and people won&#8217;t why they should come to you. You might have a great story that gets great results for someone else!<br \/>\n3. Memorable: The story must not only hold people&#8217;s attention, it&#8217;s got to be easy to remember. You can&#8217;t always control the timing, so you need to be sure people can recall the essentials at a later date. You also want a story that&#8217;s interesting enough to pass on to others, and easy enough to tell that people tell it consistently.\n<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Trying to make your product, organization or religion stick? Communication Nation has three pointers on how to get people to understand and believe in your story. I think this is very useful for anyone who tells stories. Whether or not its the church, those in ministry, us in the media, bloggers or anyone. Your story &hellip; <a href=\"http:\/\/casadeblundell.com\/jonathan\/marketing-your-story\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Marketing your story<\/span><\/a><\/p>\n","protected":false},"author":84,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-768","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pEnSo-co","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"http:\/\/casadeblundell.com\/jonathan\/wp-json\/wp\/v2\/posts\/768","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/casadeblundell.com\/jonathan\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/casadeblundell.com\/jonathan\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/casadeblundell.com\/jonathan\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"http:\/\/casadeblundell.com\/jonathan\/wp-json\/wp\/v2\/comments?post=768"}],"version-history":[{"count":0,"href":"http:\/\/casadeblundell.com\/jonathan\/wp-json\/wp\/v2\/posts\/768\/revisions"}],"wp:attachment":[{"href":"http:\/\/casadeblundell.com\/jonathan\/wp-json\/wp\/v2\/media?parent=768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/casadeblundell.com\/jonathan\/wp-json\/wp\/v2\/categories?post=768"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/casadeblundell.com\/jonathan\/wp-json\/wp\/v2\/tags?post=768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}