{"id":3828,"date":"2008-07-05T10:05:56","date_gmt":"2008-07-05T16:05:56","guid":{"rendered":"http:\/\/www.casadeblundell.com\/jonathan\/?p=3828"},"modified":"2013-06-11T07:42:23","modified_gmt":"2013-06-11T13:42:23","slug":"using-kids-as-buzz-marketers","status":"publish","type":"post","link":"http:\/\/casadeblundell.com\/jonathan\/using-kids-as-buzz-marketers\/","title":{"rendered":"Using kids as buzz marketers"},"content":{"rendered":"<p><span class=\"removed_link\" title=\"http:\/\/www.parentsforethicalmarketing.org\/blog\/2008\/07\/05\/kids-as-buzz-marketers\/\">Corporate Babysitter<\/span> shares a portion of a BBC documentary, &#8220;<a href=\"http:\/\/www.channel4.com\/learning\/microsites\/S\/searchforcool\/index.html\">The Search for Cool<\/a>&#8221; that shows &#8220;cool kids&#8221; as young as six being targeted to market toys and gadgets to their friends &#8211; specifically the Nintendo DS.<\/p>\n<p>A few telling quotes:<\/p>\n<p>&#8220;The street teams consist of &#8216;cool kids&#8217;.. who will represent the brands in a very vocal way to their friends.&#8221;<\/p>\n<p>&#8220;Obviously children are the best way to promote something.&#8221;<\/p>\n<p>&#8220;Schools have let them do assemblies on the products&#8230; PowerPoints&#8230; anything we can get away with.&#8221;<\/p>\n<p>&#8220;It&#8217;s a feeling of belonging&#8230; like an elite community.&#8221;<\/p>\n<p>Watch the video. Does this drive anyone else batty? I know folks use bloggers and podcasters this way&#8230;. maybe its a double standard, but using six year old kids to market products to their friends leaves a bad taste in my mouth.<\/p>\n<p>HT to <span class=\"removed_link\" title=\"http:\/\/www.parentsforethicalmarketing.org\/blog\/2008\/07\/05\/kids-as-buzz-marketers\/\">Corporate Babysitter<\/span>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Corporate Babysitter shares a portion of a BBC documentary, &#8220;The Search for Cool&#8221; that shows &#8220;cool kids&#8221; as young as six being targeted to market toys and gadgets to their friends &#8211; specifically the Nintendo DS. A few telling quotes: &#8220;The street teams consist of &#8216;cool kids&#8217;.. who will represent the brands in a very &hellip; <a href=\"http:\/\/casadeblundell.com\/jonathan\/using-kids-as-buzz-marketers\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Using kids as buzz marketers<\/span><\/a><\/p>\n","protected":false},"author":84,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[469,3,19,12],"tags":[1246,1245,321,630,1215],"class_list":["post-3828","post","type-post","status-publish","format-standard","hentry","category-design","category-misc","category-reflections","category-techno","tag-buzz","tag-cool","tag-kids","tag-marketing","tag-nintendo"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pEnSo-ZK","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"http:\/\/casadeblundell.com\/jonathan\/wp-json\/wp\/v2\/posts\/3828","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/casadeblundell.com\/jonathan\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/casadeblundell.com\/jonathan\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/casadeblundell.com\/jonathan\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"http:\/\/casadeblundell.com\/jonathan\/wp-json\/wp\/v2\/comments?post=3828"}],"version-history":[{"count":2,"href":"http:\/\/casadeblundell.com\/jonathan\/wp-json\/wp\/v2\/posts\/3828\/revisions"}],"predecessor-version":[{"id":11121,"href":"http:\/\/casadeblundell.com\/jonathan\/wp-json\/wp\/v2\/posts\/3828\/revisions\/11121"}],"wp:attachment":[{"href":"http:\/\/casadeblundell.com\/jonathan\/wp-json\/wp\/v2\/media?parent=3828"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/casadeblundell.com\/jonathan\/wp-json\/wp\/v2\/categories?post=3828"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/casadeblundell.com\/jonathan\/wp-json\/wp\/v2\/tags?post=3828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}