{"id":1380,"date":"2006-08-03T00:49:00","date_gmt":"2006-08-03T06:49:00","guid":{"rendered":"http:\/\/www.casadeblundell.com\/jonathan\/?p=1380"},"modified":"2006-08-03T00:49:00","modified_gmt":"2006-08-03T06:49:00","slug":"how-to-not-do-pr","status":"publish","type":"post","link":"http:\/\/casadeblundell.com\/jonathan\/how-to-not-do-pr\/","title":{"rendered":"How to not do PR"},"content":{"rendered":"<p>Public relations can be a tough job. Believe me, I know. I deal with PR reps every day at the newspaper. But many spokesmen and PR folks just don&#8217;t get it and can make their company, church or organization look bad just by not following some basic guidelines (<a href=\"http:\/\/www.churchmarketingsucks.com\/archives\/2006\/07\/how_not_to_do_p.html\">from CMS<\/A>):<\/p>\n<li> Choose your words wisely.\n<li> Don&#8217;t bring up the worst possible fears (like bringing up Chernobyl when talking about a new nuclear plant)\n<li> Don&#8217;t be callous about death.\n<li> Don&#8217;t state the truth in a way that can be misleading.\n<li> Don&#8217;t spin bad news. Bad news is bad news.\n<li> Don&#8217;t insult people (they could be your customers, or in the case of churches, potential visitors)\n<li> Make a positive statement when you have the opportunity.<br \/>\n","protected":false},"excerpt":{"rendered":"<p>Public relations can be a tough job. Believe me, I know. I deal with PR reps every day at the newspaper. But many spokesmen and PR folks just don&#8217;t get it and can make their company, church or organization look bad just by not following some basic guidelines (from CMS): Choose your words wisely. Don&#8217;t &hellip; <a href=\"http:\/\/casadeblundell.com\/jonathan\/how-to-not-do-pr\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">How to not do PR<\/span><\/a><\/p>\n","protected":false},"author":84,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-1380","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pEnSo-mg","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"http:\/\/casadeblundell.com\/jonathan\/wp-json\/wp\/v2\/posts\/1380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/casadeblundell.com\/jonathan\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/casadeblundell.com\/jonathan\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/casadeblundell.com\/jonathan\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"http:\/\/casadeblundell.com\/jonathan\/wp-json\/wp\/v2\/comments?post=1380"}],"version-history":[{"count":0,"href":"http:\/\/casadeblundell.com\/jonathan\/wp-json\/wp\/v2\/posts\/1380\/revisions"}],"wp:attachment":[{"href":"http:\/\/casadeblundell.com\/jonathan\/wp-json\/wp\/v2\/media?parent=1380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/casadeblundell.com\/jonathan\/wp-json\/wp\/v2\/categories?post=1380"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/casadeblundell.com\/jonathan\/wp-json\/wp\/v2\/tags?post=1380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}