Many studies have said that newspapers need to cover more local news. But which local?<\/p>\n
It\u00e2\u20ac\u2122s becoming a truism these days that \u00e2\u20ac\u0153local\u00e2\u20ac\u009d is the core value proposition for newspapers.
\nThe reasoning goes like this: With tons of national and international news and other non-local content available free online, \u00e2\u20ac\u0153local\u00e2\u20ac\u009d is the one thing a local newspaper can do better than anyone else.
\nWhich is true \u00e2\u20ac\u201c but newspaper circulation keeps dropping, so apparently we\u00e2\u20ac\u2122re not doing it well enough. Either we aren\u00e2\u20ac\u2122t doing enough \u00e2\u20ac\u0153local\u00e2\u20ac\u009d or we\u00e2\u20ac\u2122re not doing the right \u00e2\u20ac\u0153local,\u00e2\u20ac\u009d because more and more people are getting along fine without it.
\nSo the multi-billion-dollar question for the newspaper industry seems to be, \u00e2\u20ac\u0153What\u00e2\u20ac\u2122s the right local content?\u00e2\u20ac\u009d<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"Many studies have said that newspapers need to cover more local news. But which local? It\u00e2\u20ac\u2122s becoming a truism these days that \u00e2\u20ac\u0153local\u00e2\u20ac\u009d is the core value proposition for newspapers. The reasoning goes like this: With tons of national and international news and other non-local content available free online, \u00e2\u20ac\u0153local\u00e2\u20ac\u009d is the one thing a … Continue reading Local is the key<\/span><\/a><\/p>\n","protected":false},"author":84,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-1119","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pEnSo-i3","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"http:\/\/casadeblundell.com\/jonathan\/wp-json\/wp\/v2\/posts\/1119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/casadeblundell.com\/jonathan\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/casadeblundell.com\/jonathan\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/casadeblundell.com\/jonathan\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"http:\/\/casadeblundell.com\/jonathan\/wp-json\/wp\/v2\/comments?post=1119"}],"version-history":[{"count":0,"href":"http:\/\/casadeblundell.com\/jonathan\/wp-json\/wp\/v2\/posts\/1119\/revisions"}],"wp:attachment":[{"href":"http:\/\/casadeblundell.com\/jonathan\/wp-json\/wp\/v2\/media?parent=1119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/casadeblundell.com\/jonathan\/wp-json\/wp\/v2\/categories?post=1119"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/casadeblundell.com\/jonathan\/wp-json\/wp\/v2\/tags?post=1119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}